# identity.md

## Organization Overview
- **Company Name:** Subversive Cross Stitch
- **Mission:** To provide original, snarky, and high-quality cross stitch kits, patterns, and supplies for the modern crafter, maintaining its pioneering role in the industry. Learn more at https://subversivecrossstitch.com/pages/about-us.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2003. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founder/Creator (unnamed, pioneered "F" in cross stitch 20 years ago).
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering a culture of originality, quality craftsmanship, and a playful, "snarky" approach to modern crafting. Further details on company values and history can be found at https://subversivecrossstitch.com/pages/about-us.

## Operations & Structure
- **Business Model and Operational Approach:** Operates an e-commerce platform offering unique cross stitch kits, patterns, and supplies. Emphasizes sourcing top-quality materials, including silver-grade fabric from DMC/Charles Craft, which undergoes specialized processing.
- **Location(s) and Geographic Presence:** Operates online, serving customers broadly. Specific physical locations are details forthcoming.
- **Key Partnerships and Affiliations:** Collaborates with DMC/Charles Craft for high-quality fabric supplies.